Marketing administration

The first on the list of the best marketing books is a must-read.

More than 40 years after its first publication, the best seller by Philip Kotler and Kevin Keller remains up-to-date and constantly anticipating market trends - and there are many of them.

In this work, the authors practice what they teach, that is, constant innovation. They start with the concept of marketing and go through various topics, such as collecting and analyzing information, creating Brand Equity, positioning, in short, they offer the complete basis for you to understand marketing.